Study Guide

Objective

Learn the fashion and style theories. Deepen the target group and customer-oriented thinking. The objective is to design and experiences to users.
After the course, the student will be able to:
1 cr
- to study the different trends, styles, lifestyle, and the cultural topics of products
- produce a service applying and shaping existing products considering the needs of the target group
- fashion and style theories
2 credits
- understand the importance of brand-building and opportunities in the contexts: the production of experience and events, concrete products, such as clothing collections and costumes
- learn the criteria of visual marketing and design the visual image and marketing material
- target group thinking and customer-oriented approach in product / service marketing
2 credits
- experiences the design and production

Content

The student
- knows the theories of style and fashion (Simmel, Bourdieu, Schulze) and analyze according them different kind of experience worlds
- adapt his/her vision to the style and values of the client
- apply the international trend-information to his/her design, become familiar with the fair functions and exploit the information of the agencies, which supply the materials
- observe and collect data related to the changing phenomenon of fashion and interior design
- analyze his/her selected topic from different view points of different theories

Carry out an exercise, where the student defines the client or target group and create a product or service, which serves his/her values, hopes and needs. The client / presentative of the target group takes part in the design process from the beginning.