Logos and Graphic Manuals (5 cr)
Code: 602103812-3001
General information
Enrollment
20.08.2018 - 07.09.2018
Timing
27.08.2018 - 21.12.2018
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
2 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
12 - 22
Degree programmes
- Degree Programme in Graphic Design
Teachers
- Tarja Brola
Teacher in charge
Tarja Brola
Groups
-
GR16S
Objective
After the successful completion of the unit, the students: have mastered the planning and development of a corporate brand identity, and are aware of the basic applications of corporate brand strategy on visual identity are aware of the importance of corporate visual identity as part of a company, both as an external and an internal factor projecting the strength of the company are able to carry out the logo design process and implement a set of graphical guidelines outlining its use
Content
Brand mark, logotype and graphic manual design Lectures, case studies and assignments The history of corporate visual Identities, logos and great logo designers