Advertisement Design (5 cr)
Code: 602104112-3001
General information
Enrollment
20.08.2018 - 07.09.2018
Timing
27.08.2018 - 21.12.2018
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
12 - 22
Degree programmes
- Degree Programme in Graphic Design
Teachers
- KY Opettaja
- Tarja Brola
Teacher in charge
Tarja Brola
Groups
-
GR16S
Objective
The student will: understand the importance of advertising and be able to develop material directed at distinct target group,s utilizing different forms of advertising media become familiar with the working practices of professional advertising agencies be able to deal with the subject of advertising and the critical consideration of ethical issues
Content
advertising formats and media, focus groups, marketing communications and advertising agencies operating procedures The history of advertising Lectures and practical exercises