Customer oriented marketing (5 cr)
Code: AV00DW56-3002
General information
Timing
09.09.2019 - 20.10.2019
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Open UAS and Continuing Education
Campus
Ecampus
Teaching languages
- English
Degree programmes
- Open University of Applied Sciences
- Degree Programme in Business Management
Teachers
- Hugh Clack
Teacher in charge
Hugh Clack
Groups
-
AVKKDIPLTOURISM19SAvoin AMK, LT ja MRNY, tourism and business management
Objective
What are the objectives and role of customer-oriented marketing and relationship marketing in the operation of the organization? How does the digital economy and operational environment affect the planning of marketing? How is customer buying behavior and segmentation taken into consideration when defining the objectives and target groups? What does marketing- mix consist of and how can it be used to reach organizational goals?
Evaluation scale
1-5