Marketing in digital channels (5 cr)
Code: DM00EA36-3002
General information
Enrollment
10.01.2022 - 23.01.2022
Timing
07.02.2022 - 30.04.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Master's Degree Programme Digimarkkinoinnin johtaminen
Teachers
- Heli Kesämaa
- Marja-Leena Koskinen
Teacher in charge
Heli Kesämaa
Groups
-
DMMI22KYManagement of Digital Marketing, master studies
Objective
You are able to describe and evaluate how marketing in digital channels can support customers’ buying and decision process
You are able to evaluate and develop the importance, functionality and user-orientation of solutions related to digital channels.
You are able to evaluate the importance of content and channel choices as a key part of marketing on digital channels.
You can measure and analyze the results of marketing in digital channels.
Content
How is the customer purchasing and decision-making process supported in digital channels?
What are user-driven websites like and how is visitor traffic generated and measured?
How can search engine marketing support marketing on digital channels?
What is a functional online store like?
Evaluation scale
1-5