Campaign design (5 cr)
Code: GR00BI89-3001
General information
Enrollment
16.12.2019 - 10.01.2020
Timing
01.01.2020 - 31.07.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Kouvola Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Graphic Design
Teachers
- Veli-Matti Hilli
Teacher in charge
Veli-Matti Hilli
Groups
-
GRKV17SPGraphic design, full-time studies
Objective
- you can design an advertising campaign as part of marketing communications
- you are able to select and make use of the right tools to implement the campaign
- you are able to creatively design a strategy, content and implementation for the campaign
- you have a customer-oriented mindset and are able to make decisions
- you are able to manage extensive visual material
Content
- how to create a functional adverting campaign that takes the target groups needs into consideration?
- what are the most suitable tools for implementing the campaign?
- how to manage the cost estimate, timetable and target group?
Evaluation scale
1-5
Qualifications
Prior know-how and skills:
Previous Graphic design courses.
Further information
Co-requisites:
Advertising.