Marketing project (5 cr)
Code: IB00CP36-3002
General information
Enrollment
15.08.2020 - 04.09.2020
Timing
07.09.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Kouvola Campus
Teaching languages
- English
Degree programmes
- Degree Programme in International Business
Teachers
- Harrison Okuogume
Teacher in charge
Harrison Okuogume
Groups
-
IBKV18SP1
Objective
You are be able to?
plan and implement a marketing project?
apply relevant information and working methods to accomplish the project goals?
work as a team member or a project manager?
report and evaluate the project outcomes?
Content
The study content will show you how to:
create a project plan for a real working life project?
deal with a real business life customer?
implement and follow the plan
work professionally in the project group?
report the project results both orally and in writing in a professional way
Evaluation scale
1-5
Qualifications
Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits