International B2B marketing (5 cr)
Code: LL00CP59-3007
General information
Enrollment
15.08.2020 - 04.09.2020
Timing
01.10.2020 - 06.12.2020
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Department of Logistics and Marine Technology
Campus
Kotka Campus
Teaching languages
- English
Degree programmes
- Degree Programme in Business Logistics
Teachers
- Minna Porasmaa
Teacher in charge
Minna Porasmaa
Groups
-
LLKT20SDDouble Degree in Business Logistics
-
LOKT20SDDouble Degree in Logistics Engineering
-
LLKT18SP
Objective
You understand the challenges in and the significance of sustainable international marketing as part of the demand-supply chain and you are able to assess international marketing opportunities.
You are able to plan international B2B marketing in the framework of sustainable business and marketing ethics taking into consideration the value creation from production to after-sales marketing.
Content
How do you study and segment international markets?
How can you select a proper market entry strategy?
How can you plan sustainable international b2b marketing taking into consideration marketing ethics during the whole planning process?
Materials
Materials in Learn
Marketing/international marketing literature
Teaching methods
A few facilitating contact lectures. Otherwise the course is executed in form of a large, mainly individually managed group assignment (international marketing plan).
Potential differing learning paths to be agreed with the lecturer in advance.
Exam schedules
No exam. Course graded based on the group assignment.
International connections
Course attended by exchange students as well; thus international cooperation may take place.
Student workload
5 ECTS
Content scheduling
A few facilitating contact lectures. Otherwise the course is executed in form of a large, mainly individually managed group assignment (international marketing plan).
Contact lectures
Group assignment (written report)
Presentation of the assignment outcome
Evaluation scale
1-5
Assessment methods and criteria
Course graded based on the group assignment. No exam.
Qualifications
Basics of marketing