(5 cr)
Code: LT00CY41-3003
General information
Enrollment
20.08.2018 - 07.09.2018
Timing
27.08.2018 - 14.12.2018
Number of ECTS credits allocated
5 op
RDI portion
4 op
Mode of delivery
Contact teaching
Campus
Mikkeli Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Business Management
Teachers
- Pia Jääskeläinen
Teacher in charge
Pia Jääskeläinen
Groups
-
LTMI17SPB
Objective
You are able to plan and use the means of digital marketing communications to different target groups taking into account the goals, content and assessment of communications.
You acquire the basic technical skills in computer graphics and layout.
You are able to take into consideration the ethical principles of marketing communications.
Content
What are integrated marketing communications and digital marketing communications?
How is digital media utilised in marketing communications?
How are computer graphics and layout programs utilised?
How are digital marketing communications monitored and measured?
What are the ethical principles of marketing communications?
Evaluation scale
1-5