Sales Management (online course) (5 cr)
Code: MJ00DH81-3001
General information
Enrollment
20.08.2018 - 14.09.2018
Timing
27.08.2018 - 21.12.2018
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Kotka Campus
Teaching languages
- Finnish
Degree programmes
- Master's Degree Programme in Project and Sales Management
Teachers
- Matti Koivisto
Teacher in charge
Matti Koivisto
Groups
-
MJ18SY
Objective
You will learn the practices of professional sales both from academic and practical perspectives. You will gain knowledge on sales processes and psychology, customer and sales persons profiles , e-sales, sales tools etc. The course will cover both B-to-C and B-to-B sales issues.
Content
What is sales psychology and how does it work online?
How to create and apply customer profiles?
How to engage customers and increase value added sales?
How to increase value added sales in practice?