Online course on sales psychology (5 cr)
Code: MJ00DH81-3002
General information
Enrollment
15.08.2019 - 30.08.2019
Timing
26.08.2019 - 20.12.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Kotka Campus
Teaching languages
- Finnish
Degree programmes
- Master's Degree Programme in Project and Sales Management
Teachers
- Matti Koivisto
Teacher in charge
Matti Koivisto
Groups
-
MJ19SY
Objective
You will learn the practices of professional sales both from academic and practical perspectives. You will gain knowledge on sales processes and psychology, customer and sales persons profiles , e-sales, sales tools etc. The course will cover both B-to-C and B-to-B sales issues.
Content
What is sales psychology and how does it work online?
How to create and apply customer profiles?
How to engage customers and increase value added sales?
How to increase value added sales in practice?