Fashion, style and brand (5 cr)
Code: MP00DT27-3001
General information
Enrollment
08.11.2021 - 21.11.2021
Timing
01.01.2022 - 01.05.2022
Number of ECTS credits allocated
5 op
RDI portion
1 op
Mode of delivery
Contact teaching
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
8 - 20
Degree programmes
- Degree Programme in Fashion and Costume Design
Teachers
- Esko Ahola
Teacher in charge
Esko Ahola
Groups
-
MPKV20KPMuoti ja puvustus, päivätoteutus
Objective
- You learn fashion and style theories.
- You deepen your target group and customer-oriented thinking.
- You can design and produce experiences for users.
- You study the different trends, styles, lifestyle, and the cultural messages of products.
- You produce a service, applying and shaping existing products considering the needs of the target group.
- You learn fashion and style theories.
- You understand the importance of brand-building and its opportunities in a variety of contexts: the production of experience and events, concrete products, such as clothing collections and costumes.
- You learn the criteria of visual marketing and design the visual image and marketing material.
- You learn target group thinking and customer-oriented approach in product / service marketing.
- You learn to design and produce experiences.
Content
- How do style and fashion theories (Simmel, Bourdieu, Schulze) help you analyse different kind of experience worlds of consumers?
- How to adapt your vision to the style and values of the client?
- How to apply international trend information to your design, become familiar with fairs in the field, and make use of information provided by material supply agencies?
- How to observe and collect data related to the changing fashion and interior design?
- How to analyse your selected topic from the viewpoints of different theories?
- How to carry out an exercise in which you define the client or target group and create a product or service, which serves their values, hopes and needs?
- The client / representative of the target group will take part in the design process from the beginning.
Evaluation scale
1-5