Tourism product packaging (5 cr)
Code: MR00AF15-3004
General information
Enrollment
15.08.2019 - 30.08.2019
Timing
26.08.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
2 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Mikkeli Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Eeva Koivula
Teacher in charge
Eeva Koivula
Groups
-
MRMI18KP
Objective
You can: evaluate and utilise customer analyses and means analyses. evaluate new demand opportunities and productisation needs for a tourism and service business. productise tourism products and packages considering the market demand and the principles of sustainable development. design and deliver new tourism products in cooperation with various operators in the field. set a market-oriented and cost-effective price to a product package. You are familiar with the legislation and safety requirements that apply to marketing and delivering tourism products.
Content
How do you collect information about travellers and the requirements of travellers/customers considering tourism products and services? How do you define a tourism product and its various components? What are the opportunities to develop and design new tourism products? How do you design tourism products and productise them with cooperating companies? How do you set a market-oriented and cost-effective price to a product package and estimate the profitability? What are the requirements that legislation and safety regulations impose on tourism products and delivering them?
Evaluation scale
1-5
Assessment criteria, good (3)
Students can a.use professional vocabulary systematically b.look for information in the key information sources of the field d.work together with customers, users and target groups. e.use the key models, methods, software and techniques of the professional field. f. work as team members in a goal-oriented way
Qualifications
Hospitality business environment Customer-oriented product design or corresponding knowledge