Research and development of customer experience (5 cr)
Code: MR00CV65-3003
General information
Enrollment
15.08.2019 - 30.08.2019
Timing
01.08.2019 - 20.12.2019
Number of ECTS credits allocated
5 op
Virtual portion
2 op
RDI portion
3 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Campus
Mikkeli Campus
Teaching languages
- Finnish
Degree programmes
- Master's Degree Programme in Tourism and Service Business
Teachers
- Riitta Tuikkanen
- Timo Partala
Teacher in charge
Riitta Tuikkanen
Groups
-
MRMI19SY
Objective
You are familiar with the psychological basis of customer experience.
You are familiar with the different models and methods of studying and developing customer experience.
You can design a study of customer experience, carry out it and utilise the results in developing service business.
You can draw up a development plan of customer experience suitable for service businesses.
Content
What does human beings' customer experience involve?
What are the different models and methods of studying and developing customer experience?
How studies on customer experience designed and carried out?
How is research utilised in developing companies' customer experience at strategic level and in daily management?
Evaluation scale
1-5