Digital marketing in hospitality services (5 cr)
Code: MR00DU58-3001
General information
Enrollment
12.04.2021 - 25.04.2021
Timing
30.08.2021 - 31.12.2021
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
2 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Mikkeli Campus
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Kirsi Kuusisto
Teacher in charge
Anu Rantanen
Groups
-
MRMI20SP
-
MRMI20KPTourism and Service Business, full-time studies
Objective
You become familiar with the professional terminology and methods related to digital marketing.
You understand the meaning of different platforms and channels in selling and marketing hospitality services.
You can use digital channels in your studies and future work.
Content
What is digital business as a phenomenon and the role of social networks in marketing?
What different platforms and channels are used in online marketing?
What do customer relationships (CRM) and customer experience (CX) mean online?
What is the meaning of social media and content production in digital business?
Evaluation scale
1-5