Service productization (5 cr)
Code: MY00BJ11-3004
General information
Enrollment
14.12.2020 - 14.01.2021
Timing
01.01.2021 - 30.07.2021
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
3 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
12 - 40
Degree programmes
- Degree Programme in Sales and Marketing
Teachers
- Katariina Palmu
Teacher in charge
Sanna Haapanen
Groups
-
MYKV19KM
-
PAKV19KMService design, part-time studies
Objective
You can model the service concept using different modelling methods.
You can engage customers and other stakeholders for service development.
You can commercialize service concepts.
Content
How can the service concept be modelled?
How can the service concept be estimated and can be further developed with different interest groups?
How service offerings are built and commercialized?
Evaluation scale
1-5
Qualifications
Customer interface and Conceptualization -modules