Multichannel strategies (5 cr)
Code: TL00CV23-3004
General information
Enrollment
16.12.2019 - 10.01.2020
Timing
27.01.2020 - 04.05.2020
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
5 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Master's Degree Programme in Future Business Operations Management
Teachers
- Heli Kesämaa
Teacher in charge
Heli Kesämaa
Groups
-
TLMI19SYFuture Business Operations Management, master studies
Objective
You can analyze and draw conclusions regarding the effects of the digital competitive environment to the marketing of a company.
You can identify and evaluate customers’ needs for omnichannel service
You can evaluate and plan how to improve business with multichannel strategies.
You can choose and apply various means to produce multichannel customer service and you can justify your choices.
Content
How does the digital competitive environment affect a company’s marketing?
How to utilize multichannel strategies in sales, delivery, communication and customer service?
How to identify customers’ needs and wants for omnichannel service?
What are benefits and challenges of multichannel marketing?
Evaluation scale
1-5
Further information
- On-line course
- Instruction language is English.