Study Guide

Objective

You are able to develop an initial business idea into a comprehensive business plan which includes all different parts of a service business plan.
You are familiar with high-quality and innovative customer-driven service design and development.
You are able to take into account the financial and legal aspects of a wellbeing service business.
You are able to analyze the operational environment of a wellbeing service business and are capable of anticipating the opportunities.
You are familiar with strategic leadership and human resources management.

Content

What are the special characteristics for a service business in the field of wellbeing?
What are the different parts of a service business plan?
How to develop a business idea into a profitable service business?
How to start a service business in the wellbeing industry?
What legal aspects should be taken into consideration in a wellbeing service business?
What does it mean to manage the strategic and human resources of a company?

Further information

For recapping in English about service design:

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world :
a practitioner's handbook. Canada: O'Reilly.

Stickdorn, M., Schneider, J. 2012.This is service design thinking: basics, tools, cases: Netherlands: BISPublishers

Ojasalo K., Koskelo M. & Nousiainen A. 2015. Foresight and Service Design Boosting Dynamic Capabilities in Service Innovation. In: Agarwal R. et al (eds.). The Handbook of Service Innovation. London: SpringerVerlag, 193-212.

Evaluation scale

1-5