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New Venture Creation and Marketing (5 cr)

Code: Y26300003-3008

General information


Enrollment

20.08.2018 - 07.09.2018

Timing

12.09.2018 - 03.12.2018

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

5 op

Mode of delivery

Distance learning

Unit

Yhteisten opintojen koulutusyksikkö

Campus

Ecampus

Teaching languages

  • Finnish

Seats

20 - 61

Degree programmes

  • Degree Programme in Elderly Care

Teachers

  • Harri Ala-Uotila
  • Marianne Roslund

Teacher in charge

Harri Ala-Uotila

Groups

  • GE15S
  • GE15SA
  • VV2018-2019

Objective

after successfully completing this study unit, students will be able to:   - recognize the importance of entrepreneurship in the national economy   - evaluate the necessary personal skills and attitudes to be an entrepreneur   - identify the essential parts of the entrepreneurial process

Content

Content:   1. Entrepreneurs and entrepreneurship 2. Opportunities for business ideas 3. Business idea development 4. Support systems for the creation of new ventures 5. Financing entrepreneurial ventures 6. Risk management 7. Registration of a new enterprise 8. Principles of marketing planning  

Assessment criteria, good (3)

Students are able to evaluate relevant information critically. Students are able to see how the company will operate and what it requires for start-up. Students are able to plan the company's operations and acquire customers.   excellent (5), good (4-3), satisfactory (2-1), fail (0)