Social media marketing (5 cr)
Code: AV00DW60-3002
General information
Timing
16.08.2021 - 10.10.2021
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Open UAS and Continuing Education
Campus
Ecampus
Teaching languages
- English
Degree programmes
- Open University of Applied Sciences
Teachers
- Hugh Clack
Teacher in charge
Hugh Clack
Groups
-
AVKKDIPLTOURISM21KAvoin AMK, LT ja MRNY, tourism and business management
Objective
How to create a social media presence for an organization using diverse platforms? How to utilize social media tools and services for insight about how consumers feel about brands and respond to social media marketing? How to develop and manage successful social media marketing efforts?
Materials
All material will be provided online
Teaching methods
Learning outcomes of the course
You are be able to:
describe social media marketing and its impact on traditional marketing strategies
explain the social media marketing process
review various social media platforms and their suitability
plan how to integrate social media marketing to promote product/brand/company awareness
Course contents
The study content will show you how to:
create a social media presence for an organisation using various platforms
utilise social media tools and services for insight about how consumers feel about brands and respond to social media marketing
develop and manage successful social media marketing efforts
Evaluation scale
Approved/Failed
Assessment methods and criteria
Completed online tasks and exercises.