Study Guide

Objective

You are be able to?
describe social media marketing and its impact on traditional marketing strategies?
explain the social media marketing process?
review various social media platforms and their suitability?
plan how to integrate social media marketing to promote product/brand/company awareness?

Content

The study content will show you how to:
create a social media presence for an organisation using various platforms?
utilise social media tools and services for insight about how consumers feel about brands and respond to social media marketing.?
develop and manage successful social media marketing efforts.?

Materials

- Lecture materials provided in the Learn platform
- Additional readings to deepen understanding
-Case studies

Teaching methods

At the end of the course, students should be able to:
- Increase customer engagement through social media
- Maintain customer relationships through social media
- Enhance brand impact through social media
- Measure social media marketing performance
- Use appropriate tools and technologies to enhance marketing ROI

Evaluation scale

1-5

Assessment methods and criteria

- A final student project (50%)
- Theme specific tasks (50%)

Qualifications

Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits