60% Face-to-face, 40% Distance learning
E.g. Kevin Lane Keller: Strategic brand management (2012 or newer).
Philip Kotler ja Kevin Lane Keller: Marketing management (2009 or newer).
Other material given by the teachers.
Grading 0-5 based on the assignments presented by the teachers in the beginning of the course.
31.08.2020 - 18.10.2020
15.08.2020 - 04.09.2020
20 - 50
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Business Management
One part of learning consists of working with a real case given by an external company.
You participate in the course according to the normal schedule. There are lectures, group meetings/group work and independent tasks that form the course content.
If you work in a relevant field in a company, organization or a project offered by the university of applied sciences, you can complete the course or module at your work place/project in full or partially. In this case you need to contact the teacher in the beginning of the course and agree of a development project that can be performed at your work place. The requirement is, that in your project you will familiarize yourself with the themes covered during the course and that you can manage them both in theory and practice. You will then prove your knowledge by participating in a competence test. The scope of the test will be defined according to the learning objectives of the course.
You need to prepare a development project, where the learning objectives of course are met what comes to the knowledge (theory), skills (practice) and attitudes. The plan of the project needs to be delivered to the teacher at the beginning of the course and you need to be prepared to modify it according to the teacher’s comments and/or based on a discussion. You can then execute the approved plan, after which you will get a grade (credits).
In case you have previous knowledge or experience in this field, you can get them accredited (in full or partially) by demonstrating participation in a similar course or by demonstrating relevant working experience. In case you don’t have sufficient certificates, a competence test can be organized. In partial accreditation you study independently those parts, that have not been accredited directly.