Strategic business opportunities (5 cr)
Code: YR00EM32-3001
General information
Enrollment
10.01.2022 - 23.01.2022
Timing
10.01.2022 - 01.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
4 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
15 - 60
Degree programmes
- Master's Degree Programme in entrepreneurship and business
Teachers
- Sanna Kokkonen
Groups
-
YRKV22KY
Objective
You can define the strategic targets of businesses by paying attention to the requirements and needs of the business field and the operating environment. You can make use of brand and service design competence in business and in its development.
You know how to use the models and tools used in measuring the effectiveness of strategic processes.
You can plan, use and assess the key activities of strategic management in companies (eg. strategic decisions, strategic planning and thinking, strategy implementation and so on).
Content
How to define strategic targets?
How can businesses use brand management and service design in their strategy work?
How to create effective operating principles and plans for strategic management by using different tools?
How are results and the effectiveness of strategic processes measured, evaluated and monitored?
How are strategies made part of companies’ operations?
Evaluation scale
1-5