Content, influencer and social media marketingLaajuus (5 cr)

Objective

You understand the foundations, concepts, and significance of content, influencer, and social media marketing as part of an organisation's digital marketing.
You know how to plan content, influencer, and social media marketing, considering organisational goals.
You are familiar with the principles of content, influencer, and social media marketing and incorporate responsibility and ethics.
You know how to measure and evaluate the success of content, influencer, and social media marketing campaigns and develop them based on results.

Content

What are the foundations, concepts, and roles of content, influencer, and social media marketing in an organisation's digital marketing?
How is content, influencer, and social media marketing planned, considering organisational goals?
How are social media channels selected and utilised to achieve goals while considering target groups, responsibility, and ethics?
How is the success of content, influencer, and social media marketing campaigns measured and analysed?

Evaluation

Students can
a) use professional vocabulary related content, influencer and social media marketing to systematically.
c) identify interrelated tasks related to content, influencer and social media marketing.
g) justify your actions according to the ethical principles of the professional field.