Study Guide

Objective

You understand the foundations, concepts, and significance of content, influencer, and social media marketing as part of an organization's digital marketing.
You know how to plan content, influencer, and social media marketing, considering organizational goals.
You are familiar with the principles of content, influencer, and social media marketing and incorporate responsibility and ethics.
You know how to measure and evaluate the success of content, influencer, and social media marketing campaigns and develop them based on results.

Content

What are the foundations, concepts, and roles of content, influencer, and social media marketing in an organization's digital marketing?
How is content, influencer, and social media marketing planned, considering organizational goals?
How are social media channels selected and utilized to achieve goals while considering target groups, responsibility, and ethics?
How is the success of content, influencer, and social media marketing campaigns measured and analyzed?