Brand designLaajuus (5 cr)

Objective

You know the basics of brand design.

You understand the importance of comprehensive brand management.

You know how to make solutions related to brand development.

You manage the search for information and reasoning as a basis for choices.

Content

How do you design a brand?

How do you manage a brand?

How do you develop a brand?

How and where do you get information as a basis for solutions?

Evaluation

Students can

b. look for information in the key information sources of the field.

d. work together with customers/clients, users and target groups.

e. use the key models, methods, software and techniques of the professional field.

f. work as team members in a goal-oriented way.