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Brand designLaajuus (5 cr)

Code: GR00FK47

Credits

5 op

Objective

You know the basics of brand design.

You understand the importance of comprehensive brand management.

You know how to make solutions related to brand development.

You manage the search for information and reasoning as a basis for choices.

Content

How do you design a brand?

How do you manage the brand?

How do you develop a brand?

How and where do you get information as a basis for solutions?