Service design in businessLaajuus (5 cr)

Objective

You can explain the nature and importance of the customer-oriented service design process in business.
You are able to describe and map the relevant stakeholders in designing new services.
You can gather customer insights through various tools to innovate services.
You are able to develop and test relevant service propositions.

Content

What is service design, and how can it be utilised in business?
How to map service actors and other stakeholders?
How can different insight-gathering tools be used to develop services?
How to develop, prototype and test service propositions?

Evaluation

Students can
b. evaluate information sources critically.
c. work as team members in working life expert duties and identify and describe the problems of the professional field.
e. choose appropriate models, methods, software, and techniques according to the purpose and justify these choices.
f. promote teams’ goal-oriented operation.