Service design in businessLaajuus (5 cr)
Code: IB00FM76
Credits
5 op
Objective
You can explain the nature and importance of customer-oriented service design process in business.
You are able to describe and map the relevant stakeholders in designing new services.
You are able to gather customer insights through various tools to innovate services.
You are able to develop and test relevant service propositions.
Content
What is service design and how can it be utilised in business?
How to map service actors and other stakeholders?
How can different insight gathering tools be used to develop services?
How to develop, prototype and test service propositions?