Study Guide

Objective

You are familiar with the customer expectations of target groups in Finnish food tourism.
You are familiar with food tourism regions and their flagship products of Finland.
You are familiar with various business models for food tourism and understand the added value that food products bring to the tourism industry.
You can design a business model for food tourism and evaluate various business models from the perspective of service production responsibility and product quality/gastronomy.

Content

What is food tourism?
What are the key target groups for food tourism in Finland, and what are their customer expectations?
What are the key food tourism regions in Finland and their top products?
What are the business models in food tourism?
What is the added value of a food tourism product to the tourism industry?
How do you evaluate different food tourism business models in terms of sustainability, product quality and gastronomy?
How do you design a sustainable and high-quality food tourism business model?