Study Guide

Objective

You will understand what nature tourism is and how nature can be seen as an environment for the tourism industry.
You know how nature tourism is organised in Finland.
You will be able to conceptualise nature tourism services taking into account the context, customers, objectives and resources.
You can summarise and brand your ideas and objectives into a coherent whole.

Content

What are Finland's key nature tourism areas and their main features?
How nature tourism is organised in Finland and what added value it brings to the tourism industry and to different customer groups.
What kind of regional nature tourism plans and concepts exist and how do they exploit regional strengths?
What needs to be taken into account when designing a service concept?