Design and implementation of a nature tourism productLaajuus (5 cr)
Code: MR00FL82
Credits
5 op
Teaching language
- English
Responsible person
Objective
You can plan and implement responsibly a nature tourism service product according to company´s business concept.
You know how to apply service design thinking in planning and implementing a customer-oriented nature tourism product.
You know how to set goals for the service experience, price the service and take these into account as part of the planning and implementation of the service.
You know how to take safety and legislation in account in the design and implementation of the service product.
Content
How to plan a sustainable nature tourism product?
How to customize a nature tourism product taking into account different customer segments?
How to price the nature tourism product?
How the legislation and safety should be taken into account in product design and implementation?
How to plan and implement a nature tourism product according to the product development process?
Enrollment
17.03.2025 - 28.03.2025
Timing
19.05.2025 - 30.05.2025
Number of ECTS credits allocated
5 op
Virtual portion
2 op
RDI portion
3 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Department of Tourism, Hospitality Management and Youth Work
Campus
Mikkeli Campus
Teaching languages
- English
Seats
5 - 10
Degree programmes
- Degree Programme in Tourism and Hospitality Management
Teachers
- Marjut Kasper
- Kirsi Kuusisto
Teacher in charge
Kirsi Kuusisto
Objective
You can plan and implement responsibly a nature tourism service product according to company´s business concept.
You know how to apply service design thinking in planning and implementing a customer-oriented nature tourism product.
You know how to set goals for the service experience, price the service and take these into account as part of the planning and implementation of the service.
You know how to take safety and legislation in account in the design and implementation of the service product.
Content
How to plan a sustainable nature tourism product?
How to customize a nature tourism product taking into account different customer segments?
How to price the nature tourism product?
How the legislation and safety should be taken into account in product design and implementation?
How to plan and implement a nature tourism product according to the product development process?
Opiskelumateriaali
https://www.visitfinland.fi/4a80ed/globalassets/julkaisut/visit-finland/tutkimukset/2020/outdoor-activity-product-recommendations-2020.pdf
Other material is available on the Learn platform
Yksilölliset oppimisväylät
The course includes an online part 19.-23.5.25 and one week intensive period 26.-30.5.25 in Puumala.
Theoretical part consists of product design, productization, nature tourism
The intensive week consist of practical project where the idea will be produced and tested.
Students will design a ready-to-implement nature tourism product in small international groups and test it with other participants.
TKI ja työelämäyhteistyö
Saimaa Geopark, Pistohiekka Resort and Saimaa, LakeLand GTE
Kansainvälinen yhteistyö
Duale Hochschule Baden-Württemberg Ravensburg and University of Tartu Pärnu College
Opiskelijan työmäärä
135 hours
Toteutuksen osien kuvaus
Theoretical part consists of product design and product cards, productization, nature tourism in Finland and marketing.
Evaluation scale
1-5