Stakeholder collaboration and communicationLaajuus (5 cr)

Objective

You learn to recognize stakeholder needs.

You learn effective engagement and collaboration strategies.

You learn communication techniques for diverse audiences (internal & external).

You learn conflict resolution and negotiation strategies in stakeholder management.

You learn tools for maintaining long-term stakeholder relationships.

You learn ethical considerations in stakeholder interactions.

Content

What is a stakeholder, and why are they important to organizations?
How can stakeholders be classified (e.g. customers, media, authorities, communities)?
What are the most important stakeholder analysis methods?
How to plan communication for different stakeholders?
How can dialogue and dialogue be built with stakeholders?
How can crises be anticipated and how is a crisis communication plan drawn up?
What are the methods used to communicate to the media in crisis situations?
How do you build strong stakeholder relationships with transparency and trust?
What do ESG (Environmental, Social, Governance) principles mean in communication?
What are good examples of stakeholder communication in companies and organizations?

Evaluation

Student can
a. use professional vocabulary and concepts in an expert way in different situations.
d. assess operations in customer/clients, user and target group situations.
e. choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
g. apply critically the ethical principles of the professional field in different situations.