Customer Intelligence (5 cr)

Code: MB00CV04-3004

General information

Enrollment: 17.09.2019 - 10.01.2020
Registration for the implementation has ended.

Timing: 24.01.2020 - 31.05.2020
Implementation has ended.

Number of ECTS credits allocated: 5 cr

Local portion: 2 cr

Virtual portion: 3 cr

Unit: Liiketalouden koulutusyksikkö, Kouvola (vanhennettu)

Teaching languages: English

Degree programmes: Master's Degree Programme in International Business Management

Teachers: Jarkko Ansamäki; Satu Peltola

Teacher in charge: Satu Peltola

Groups: MBKV19SY
International business management, master studies

Course: MB00CV04

No reservations found for realization MB00CV04-3004!

Objective

As the result of this study unit you will be able to
* explain the factors of customer value
* define various customerships
* plan a customer vision and customer strategy for an organisation
* classify and analyse customerships using related tools
* interpret customer analyses and plan development actions.

Content

* How to explain the factors of customer value?
* How to define various customerships?
* How to plan a customer vision and customer strategy for an organization?
* How to classify and analyse customerships using related tools?
* How to interpret customer analyses and plan development actions?

Further information

Contact days 24.1., 13.3. and 8.5.2020

Evaluation scale

1-5

Assessment methods and criteria

a. find, study, produce and evaluate critically multidisciplinary data in their field of customer relationships and CRM.
b. solve demanding problems in research, development, and innovation related to the customer strategy and CRM.
d. be responsible for customer and CRM operations and develop them independently.

Qualifications

No prerequisities