Multichannel strategies (5 cr)
Code: TL00CV23-3005
General information
- Enrollment
-
14.12.2020 - 14.01.2021
Registration for the implementation has ended.
- Timing
-
29.01.2021 - 18.04.2021
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Liiketalouden koulutusyksikkö, Mikkeli (vanhennettu)
- Campus
- Ecampus
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Master's Degree Programme in Future Business Operations Management
- Teachers
- Heli Kesämaa
- Teacher in charge
- Heli Kesämaa
- Groups
-
TLMI20SYFuture Business Operations Management, master studies
- Course
- TL00CV23
Objective
You can analyze and draw conclusions regarding the effects of the digital competitive environment to the marketing of a company.
You can identify and evaluate customers’ needs for omnichannel service
You can evaluate and plan how to improve business with multichannel strategies.
You can choose and apply various means to produce multichannel customer service and you can justify your choices.
Content
How does the digital competitive environment affect a company’s marketing?
How to utilize multichannel strategies in sales, delivery, communication and customer service?
How to identify customers’ needs and wants for omnichannel service?
What are benefits and challenges of multichannel marketing?
Evaluation
a. You are able to find, study, produce and evaluate critically data related to factors affecting company’s marketing
b. You are able to solve demanding problems in research and development work.
e. You are able to evaluate strategic approaches and justify their use in terms of management and development.
Course material
- Video lectures in Learn (recordings)
- Selected journal articles
All material in English.
Fluent reading of journal articles is a useful skill in this course.
Timing of exams and assignments
This course is a web course. All assignments and exams need to be carried out according to a given schedule.
The course will be opened in 29 January 2021 and ends in 18 April 2021.
Student workload
Student's workload is approximately 130 hours.
Further information
This course is a web course. All assignments and exams need to be carried out according to a given schedule. The course will be opened in 29 January 2021 and ends in 18 April 2021.
Lecturer: Principal lecturer Heli Kesämaa, heli.kesamaa@xamk.fi
The lecturer will send students a key to Learn course via e-mail approximately one week before the course starts.
There is no contact teaching in this course.
Evaluation scale
1-5
Assessment methods and criteria
Evaluation is based on various assignments and exams in Learn. Evaluation criteria is described in the course description.
Further information
- On-line course
- Instruction language is English.