Service productization (5 cr)
Code: MY00BJ11-3004
General information
- Enrollment
-
14.12.2020 - 14.01.2021
Registration for the implementation has ended.
- Timing
-
01.01.2021 - 30.07.2021
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 2 cr
- Virtual portion
- 3 cr
- RDI portion
- 3 cr
- Mode of delivery
- Blended learning
- Unit
- Liiketalouden koulutusyksikkö, Kouvola (vanhennettu)
- Campus
- Kouvola Campus
- Teaching languages
- Finnish
- Seats
- 12 - 40
- Degree programmes
- Degree Programme in Sales and Marketing
- Teachers
- Katariina Palmu
- Teacher in charge
- Sanna Haapanen
- Groups
-
PAKV19KMService design, part-time studies
- Course
- MY00BJ11
Objective
You can model the service concept using different modelling methods.
You can engage customers and other stakeholders for service development.
You can commercialize service concepts.
Content
How can the service concept be modelled?
How can the service concept be estimated and can be further developed with different interest groups?
How service offerings are built and commercialized?
Evaluation
b. look for information in the key information sources of the field.
c. identify interrelated tasks.
e. use the key models, methods, software and techniques of the professional field.
f. work as team members in a goal-oriented way.
Evaluation scale
1-5
Qualifications
Customer interface and Conceptualization -modules