Commercialization of business (5 cr)
Code: MO00DP03-3002
General information
Enrollment
23.08.2021 - 29.08.2021
Timing
13.09.2021 - 28.11.2021
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Xentre – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 50
Teachers
- Marjaana Roponen
- Anna-Liisa Immonen
Teacher in charge
Anna-Liisa Immonen
Groups
-
VV2021-2022Optional studies 2021-2022
Objective
You can use the terminology of commercialization.
You are able to experiment and apply the methods of commercialization.
You understand how to launch a profitable business into the markets.
You understand the principles of profitable business operations.
Content
How to collect and analyze knowledge of the markets?
How to collect and analyze possible customers?
What does branding mean? What is commercial communication?
What is customer based marketing?
How to create a profitable business?
Evaluation scale
1-5
Qualifications
No prerequisites.