Selling wellbeing services and content marketing (5 cr)
Code: WM00EJ69-3001
General information
Enrollment
07.11.2022 - 18.11.2022
Timing
07.02.2023 - 31.05.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
5 op
Mode of delivery
Distance learning
Unit
Liiketalouden koulutusyksikkö
Campus
Ecampus
Teaching languages
- English
- Finnish
Seats
0 - 70
Degree programmes
- Degree Programme in Wellbeing Management
Teachers
- Pia Jääskeläinen
- Marja-Leena Koskinen
Teacher in charge
Pia Jääskeläinen
Groups
-
WMMI21SPWellbeing management, full-time studies
Objective
You know how to acquire information about customers, products and competitors to support sales.
You can describe a company’s sales process.
You can exploit multi-channel content marketing to support sales.
Content
What is the role and importance of sales in the marketing of services?
How does the sales process of a company proceed from prospecting to the maintenance of the customer relationship?
How does selling to consumers, companies and other organizations differ from each other?
How to support selling with content marketing?
What are the basics of content marketing and how to manage content?
Evaluation scale
1-5