Sales management (5 cr)
Code: BY00DH20-3005
General information
Enrollment
15.08.2022 - 04.09.2022
Timing
12.09.2022 - 04.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Liiketalouden koulutusyksikkö
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 40
Teachers
- Mia Silvenius
Teacher in charge
Heli Kesämaa
Groups
-
Master_eKampus
Objective
You can evaluate and develop customer relationships and co-operation relationships.
You can conduct a solution-oriented and value co-creating sales process.
You can analyse, plan and conduct sales operations.
Content
How the operational and competitive environment affects the sales management?
What is the role of sales as implementing the company's strategy and creating customer knowledge?
How are company's sales operations analysed and measured?
How to plan and conduct sales operations?
How technology supports and furthers profitability of selling?
Evaluation scale
1-5