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Marketing and brand management (5 cr)

Code: LT00DP39-3005

General information


06.04.2022 - 02.09.2022


15.09.2022 - 10.11.2022


5 op

Virtual proportion (cr)

2 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Teaching languages

  • English


20 - 50

Degree programmes

  • Degree Programme in Business Management


  • Mari Hämäläinen
  • Maarit Vahvanen

Responsible person

Mari Hämäläinen

Student groups

  • LTKV21SP3
    Business, full-time studies


You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness


How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?


Study materials are given in the first contact session and can be found in Learn.

Teaching methods

You participate in contact lessons according to our timetables. This course includes contact teaching, group work and independent work.

Employer connections

This course includes assignments that can be applied in working life.

Exam schedules

This course doesn´t have an exam. Completing this course requires accepted assignments.

Student workload

The content of this course is 5 credits which equals approximately 135 hours of student´s work.

Content scheduling

Marketing management
Marketing strategy
Building a brand

Evaluation scale



Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge