Customer in digital economy (5 cr)

Code: LT00DT63-3002

General information

Enrollment: 08.11.2021 - 21.11.2021; Registration for the implementation has ended.

Timing: 24.01.2022 - 02.05.2022; Implementation has ended.

Number of ECTS credits allocated: 5 cr

Local portion: 2 cr

Virtual portion: 3 cr

Unit: Liiketalouden koulutusyksikkö, Kouvola (vanhennettu)

Campus: Kouvola Campus

Teaching languages: Finnish

Seats: 20 - 50

Degree programmes: Degree Programme in Business Management

Teachers: Sanna Kokkonen; Mari Hämäläinen; Aarni Ahtola

Teacher in charge: Mari Hämäläinen

Groups: LTKV21KM3
Business, part-time studies

Course: LT00DT63

No reservations found for realization LT00DT63-3002!

Objective

You can recognize needs of customers and you know circumstances where a customer acts in digital economy.
You understand ways and channels for digital marketing.
You recognize possibilities of customer relationship management (CRM) for boosting sales, marketing, customer interaction and customer service.
You understand business models of the digital era.

Content

What is customer oriented approach in digital economy?
What are platform economy and circular economy ?
What are business models and business opportunities of the digital era?
How are customer relationship management (CRM) systems used as tools of sales, marketing and customer service?
How are ways and channels of digital marketing used for acquiring, serving and holding on customers?

Evaluation

You can
b. look for information in the key information sources of the field.
c. identify interrelated tasks.
d. work together with customers, users and target groups.
e. use the key models, methods, software and techniques of the professional field.

Course material

Learn-alustalla oleva materiaali ja linkit.

Study forms and methods

Työjärjestyksen mukainen opetus.

RDI and work-related cooperation

Ei työelämäyhteistyötä.

Timing of exams and assignments

Kurssilla ei ole tenttiä, vaan se suoritetaan oppimistehtäviä tekemällä.
Kurssin läpäisy edellyttää kaikkien oppimistehtävien suorittamista hyväksytysti annetussa määräajassa.

Student workload

Opintojakson laajuus on 5 op. Tämä käsittää 135 työtuntia itsenäisesti, ja mahdollisesti ryhmässä tehtäviä tehtäviä.

Further information

Opettajina toimivat Mari Hämäläinen (mari.hamalainen@xamk.fi) ja Sanna Kokkonen (sanna.kokkonen@xamk.fi).

Evaluation scale

1-5

Assessment methods and criteria

Arviointi perustuu oppimistehtävien suorittamiseen ja niiden kautta oman osaamisen osoittamiseen.

Qualifications

ICT tools (5 cr) or equivalent knowledge.
Customer-oriented marketing (5 cr) or equivalent knowledge.
Customer insight and customer experience (5 cr) or equivalent knowledge.