Campaign design (5 cr)

Objective

- you can design an advertising campaign as part of marketing communications
- you are able to select and make use of the right tools to implement the campaign
- you are able to creatively design a strategy, content and implementation for the campaign
- you have a customer-oriented mindset and are able to make decisions
- you are able to manage extensive visual material

Content

- how to create a functional adverting campaign that takes the target groups needs into consideration?
- what are the most suitable tools for implementing the campaign?
- how to manage the cost estimate, timetable and target group?

Evaluation

Students can:
- use professional vocabulary and concepts in an expert way in different situations.
- evaluate information sources critically.
- work as team members in working life expert duties and identify and describe the problems of the professional field.
- evaluate operations in customer, user and target group situations.
- choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
- promote teams’ goal-oriented operation.
- apply critically the ethical principles of the professional field in different situations.

Course material

Learn alustalla.

Study forms and methods

Työviikkopohjainen oppimisväylä:
Työjärjestyksen mukainen opetus ja ohjaus (5 op).

Opintoja nopeuttava oppimisväylä:
Osaamisen näyttö.

Työhön integroitu oppimisväylä:
Hyväksiluku tai osittainen hyväksiluku.

RDI and work-related cooperation

Mahdollisia asiakasprojekteja.

Evaluation scale

1-5

Qualifications

Prior know-how and skills:
Previous Graphic design courses.

Further information

Co-requisites:
Advertising.