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Brand building (5 cr)

Code: PA00DF14-3003

General information


Enrollment

08.11.2021 - 21.11.2021

Timing

10.01.2022 - 31.05.2022

Number of ECTS credits allocated

5 op

Virtual portion

3 op

RDI portion

1 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Unit

Department of Culture

Campus

Kouvola Campus

Teaching languages

  • Finnish

Seats

20 - 32

Degree programmes

  • Degree Programme in Service Design

Teachers

  • Minna Pimiä

Teacher in charge

Minna Pimiä

Groups

  • PAKV21KM
    Service design, part-time studies

Objective

You understand the customer value creation process and be able to take care of these when creating marketing plans.
You understand the key role of brand management.You are able to use different tools to develop and strengthen a company's brand.
You are able to create suitable brand strategies and implement them.
You are able to make brand communication plans and implement them effectively.

Content

Where does the customer value consist of from and how is it taken into consideration when creating marketing plans?
What is the central role of the brand management?
What different brand building tools exist and how are they used when developing and strengthening the brand of the company?
How are the brand strategies created and carried out?
How are the brand communication made and how are they effectively utilised?

Opiskelumateriaali

Learn alustalla oleva materiaali. Internet lähteet. Juha Pohjola; Bändin ilmeen johtaminen, 2019. Alina Wheeler, Debbie Millman; Designing Brand Identity: An Essential Guide for the Whole Branding Team 2017.

Yksilölliset oppimisväylät

Scheduled track:
Teaching which is in accordance with the working order and control ( 5 cr).

Independent track:
Demonstration/recognition of prior learning.

Blended track:
Credit transfer or partial credit transfer.

TKI ja työelämäyhteistyö

Tällä hetkellä ei ole tiedossa työelämäyhteistyötä tämän toteutuksen yhteydessä.

Evaluation scale

1-5