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Basics in digital sales and marketing (5 cr)

Code: PA00EG90-3001

General information

Enrollment

06.04.2022 - 22.04.2022

Timing

29.08.2022 - 19.12.2022

Number of ECTS credits allocated

5 op

Virtual portion

3 op

RDI portion

3 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Campus

Kouvola Campus

Teaching languages

  • Finnish

Seats

20 - 32

Degree programmes

  • Degree Programme in Service Design

Teachers

  • Laura Hakanen

Teacher in charge

Kirsi Soulamo

Groups

  • PAKV21KM
    Service design, part-time studies

Objective

You know the basics of digital sales and marketing. You understand the multichannel possibilities as well as marketing trends. You know how to use the methods of sales and marketing in service development. You know how to sell and market your own know-how.

Content

How the digital sales and marketing proceeds?
What does customer focus mean in sales and marketing?
How to consider the multichannel?
How do you sell your ideas and make your own knowledge visible?

Evaluation scale

1-5