Digital marketing in hospitality services (5 cr)
Code: MR00DU58-3004
General information
Enrollment
22.08.2022 - 28.08.2022
Timing
29.08.2022 - 18.12.2022
Number of ECTS credits allocated
5 op
RDI portion
2 op
Mode of delivery
Contact teaching
Campus
Mikkeli Campus
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Ukkola
- Kirsi Kuusisto
Teacher in charge
Kirsi Kuusisto
Groups
-
MRMI21SPTourism and Service Business, full-time studies
-
MRMI22SPTourism and Service Business, full-time studies
Objective
You become familiar with the professional terminology and methods related to digital marketing.
You understand the meaning of different platforms and channels in selling and marketing hospitality services.
You can use digital channels in your studies and future work.
Content
What is digital business as a phenomenon and the role of social networks in marketing?
What different platforms and channels are used in online marketing?
What do customer relationships (CRM) and customer experience (CX) mean online?
What is the meaning of social media and content production in digital business?
Evaluation scale
1-5