Research and development of customer experience (5 cr)
Code: MR00CV65-3006
General information
Enrollment
15.08.2022 - 04.09.2022
Timing
12.09.2022 - 17.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
4 op
RDI portion
4 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Campus
Mikkeli Campus
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Master's Degree Programme in Tourism and Service Business
Teachers
- Kirsi Kuusisto
Teacher in charge
Kirsi Kuusisto
Groups
-
MRMI22SYTourism and Service Business, master studies
Objective
You are familiar with the psychological basis of customer experience.
You are familiar with the different models and methods of studying and developing customer experience.
You can design a study of customer experience, carry out it and utilise the results in developing service business.
You can draw up a development plan of customer experience suitable for service businesses.
Content
What does human beings' customer experience involve?
What are the different models and methods of studying and developing customer experience?
How studies on customer experience designed and carried out?
How is research utilised in developing companies' customer experience at strategic level and in daily management?
Evaluation scale
1-5