Study Guide

Objective

You know the possibilities and challenges of technologies producing hospitality services.
You can describe and choose suitable digital solutions for different hospitality services.
You can define the effects of digitization on service costs, quality, usability and customer experience.
You can plan and implement a development task related to hospitality business using digital technology.

Content

What kind of digital solutions can you use in hospitality service production?
How can digital solutions improve the competitiveness of service production?
How can you define the effects of digitization on service costs, quality, usability and customer experience?
The course involves a practical project with a case company or organization (3 ECTS credits).

Materials

Available in Learn

Teaching methods

According to schedule, orientation lecture, theme lectures, project work, Virtual lunch (VR) experience or similar study tour

In this course we’ll review following themes
1. Digital customer journey
2. Digital solutions in hospitality service production
3. Virtuality and virtual tourism
4. Gamification as a part of service production

The course involves a quiz, an analyzing task, small practical project with a case company or organization (Thing Link, Seppo game platform, VR/AR)

Employer connections

*

Evaluation scale

1-5

Assessment methods and criteria

Students can
use professional vocabulary and concepts in an expert way in different situations.
evaluate information sources critically.
work as team members in working life expert duties and identify and describe the problems of the professional field.
evaluate operations in customer, user and target group situations.
choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
apply critically the ethical principles of the professional field in different situations.