Development of e-business and e-services (5 cr)
Code: MR00CV67-3006
General information
Enrollment
07.11.2022 - 18.11.2022
Timing
09.01.2023 - 01.05.2023
Number of ECTS credits allocated
5 op
Virtual portion
2 op
RDI portion
3 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Campus
Mikkeli Campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Master's Degree Programme in Tourism and Service Business
Teachers
- Marjut Kasper
Teacher in charge
Marjut Kasper
Groups
-
MRMI22SYTourism and Service Business, master studies
- Matkailu- ja ravitsemispalvelujen sähköisen liiketoiminnan kehittäminen MR00CV67-3006 / 20.04.2023 09:00 - 16:00
Objective
You are able to
- identify the key digital communication and distribution channels in the hospitality field and assess their significance and usability in organisations.
- identify new digital applications that support hospitality business.
- understand the role of e-business in developing service enterprises.
- empathise with customers in the change towards digital communication and e-business.
- identify e-business development needs in organisations.
- make use of the possibilities of e-business.
Content
What are the key digital communication and distribution channels of the hospitality field?
What new digital applications are there to support hospitality business?
What is the role of e-business in developing hospitality enterprises?
How does the development of digital communication channels affect the behavior and role of customers in hospitality business?
How do you identify e-business development needs in organisations?
How do you utilise the possibilities of e-business?
Evaluation scale
1-5