Strategic change management in digital economy (5 cr)
Code: DM00EA34-3003
General information
Enrollment
09.01.2023 - 29.01.2023
Timing
19.01.2023 - 26.03.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Liiketalouden koulutusyksikkö
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Master's Degree Programme Digimarkkinoinnin johtaminen
Teachers
- Heli Kesämaa
- Anna-Liisa Immonen
- Ulla Korvenpää
Teacher in charge
Heli Kesämaa
Groups
-
DMMI23KYManagement of Digital Marketing, master studies
Objective
You can identify and describe the digitalization megatrends and changes in the operating environment that are significant for the business of your own organization (workplace, own company or a related company).
You are able to describe and analyze the opportunities offered by the digital environment for the service business and new innovative business models.
You are able to identify your organization's change needs and apply development and change management practices.
Content
What actors and forces of change influence the company's operating and competitive environment?
What is the situation of the company's digitalization and its development needs?
How to anticipate future developments? What opportunities can different megatrends and digital disruption provide for business?
What are the new business models and services in the digital environment?
What changes do strategic choices require and how is development and change managed?
Evaluation scale
1-5