Gamification in digital marketing (5 cr)
Code: VV00DH02-3004
General information
- Enrollment
- 06.04.2023 - 21.04.2023
- Registration for the implementation has ended.
- Timing
- 18.09.2023 - 10.12.2023
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Department of Business
- Campus
- Ecampus
- Teaching languages
- English
- Seats
- 20 - 60
No reservations found for realization VV00DH02-3004!
Objective
After the course, the student
- understands and is able to capitalise on the potential of gamification in digital marketing
- is able to create a digital marketing plan that includes elements of gamification.
Content
What are the elements of gamification and why should one use them?
How to utilize digitalization in marketing?
How to take the customer into account and use gamification to improve customer experience?
Evaluation
Assessment is based on assignments.
Evaluation scale
1-5