Study Guide

Objective

You understand the central role of communication in managing a crisis situation. You learn the key principles of crisis communication and gain a comprehensive understanding of the prerequisites for success in crisis communication. You understand the ethical principles of communication and the importance of values for communication success. You learn how to prepare for crises from a communications perspective and understand the importance of prevention for the success of crisis communications. You will be able to develop a comprehensive crisis communication plan, taking into account internal and external communication channels. You also understand the specifics of social media in communication. You can implement and manage crisis communication.

Content

What is crisis communication?
What is required for successful crisis communication?
What are the elements / principles of successful crisis communication?
How do you prepare for crises from a crisis communications perspective?
How are internal and external communication channels taken into account when developing a crisis communication plan?
How is crisis communication managed?
What are the channels of crisis communication?

Evaluation scale

1-5

Assessment criteria, good (3)

Osaat käyttää ammattikäsitteitä.
Osaat etsiä tietoa kriisiviestintään eri tietolähteistä.
Osaat toimia kriisiviestinnässä asiakkaiden, käyttäjien ja kohderyhmien kanssa.
Osaat toimia tiimin jäsenenä tavoitteellisesti.